A recent study by BIA/Kelsey and ConStat reveals key data concerning consumers’ online habits of researching products and services locally before purchasing. Here are two of the most noteworthy stats that I found:
- Ninety-seven percent of online consumers use the Internet to determine what they buy locally
- Ninety percent of the surveyed consumers use search engines to find what they need
If you are a local business (i.e., a brick and mortar), the data would suggest that it’s extremely important—if not absolutely necessary—to have an online presence in order to be visible to your target consumers. These numbers will obviously increase as time goes on, and you don’t want to miss out on potential sales.
I have mentioned how you can select a good keyword for your website and the importance of website text in other posts, but the study also disclosed a couple other ideas to consider. To make your website user-friendly and help with conversions you must
- Insert some sort of online coupon for a percentage off your product/service. You see, fifty-eight percent of the surveyed consumers stated that they had used one during the last year.
- Ensure that your website has a clear, user-friendly method of scheduling an appointment online. Trust me—nineteen percent of the same consumers reported doing so with a website.
Yup, the Internet is a powerful tool for local businesses. Take advantage of the way local consumers shop with an optimized, user-friendly website.
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