Why Competitors Rank Higher than You in Search Engines

, , ,

Here are some web site marketing strategies from Search Engine Watch. Lots of clients want to be on the first page of search results for the key terms relating to their business. They want it fast. This article talks about things to consider.

First the honesty. We can’t read the algorithm’s mind. No matter how good you are there is a lot of unknown or things beyond your control. The good news is the payoff is big and if you implement sound search engine optimization, you’ll see an impact over time. Normally over several months, depending on the competition.

Clients and readers often ask why a site that’s younger, smaller, or just plain “uglier” outranks them. There really isn’t a simple answer. More than a few times I’ve had to say, “I don’t know.”

What Matters for Web Site Marketing:

  1. Publish quality, original information on your site that establishes you as an expert in your industry. Blogs are a great way to do this. Each blog entry is like adding another web page of information to your site.
  2. A larger more established web site will generally rank higher than smaller separate sites. It pulls more weight.
  3. Get quality, relevant links from a variety of sources.
  4. Set realistic expectations – if you want to rank for the words “internet marketing” it’s going to take a while. Or, you may not have much of a chance. It’s a general term and a lot of other web sites want to rank high for it. Also, your competition may have been around much longer with many links, great content, and trust built in search engines.

I like to think of web site marketing as a relationship – it’s something you build over time. Since many clients like to see results faster, paid advertising in search engines can fill in the gap. Notice the difference – one is running an ad, the other is building a relationship. Sure you pay for every link, but it’s quick. That’s why doing both is key.