What’s Up With Klout?

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You may have thought the days of passing judgment based on popularity and social influence ended with high school. Boy, were you wrong. With a plethora of social media platforms like Twitter, LinkedIn, Google+, Facebook, YouTube, and more, you can expand your social influence wider than you ever imagined. And Klout is there to put a number on it! As silly as that sounds, Klout is actually a really cool way to determine how much influence you have in the online social world. Here are a few ways Klout determines your social influence score.


Klout examines over 400 variables across various social networks to determine your Klout score. The more followers, friends, shares, relevant content, links, and more, the higher your Klout score will be. The closer your score is to 100, the further your social reach extends.

How can you increase your Klout score?


If someone gives you a +K, it is like casting a vote for you on Klout. Giving a +K means you are letting Klout know someone influenced you on a certain topic. The more +Ks you have, the higher your score.


Another way to increase your Klout score is to add topics to your profile. A topic is basically an area of expertise/interest. For example, if you are a professional writer, you can add any of the following topics to your profile—“freelance writing,” “content writing,” “travel blogging,” etc. This lets your followers know what type of online interaction interests you most.


As mentioned before, there are over 400 ways to increase your Klout score, and they all have to do with how you interact with others on the Internet. The best way to increase your Klout score is to follow, share, post, like, and comment. Simply do your best to engage with others on the internet and your score will skyrocket!