What's the Deal with Foursquare?

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What is Foursquare?

Foursquare is a free phone app that uses your GPS location to recommend businesses in your area, based on your check-in history and the check-in history of your friends. You can check into a business, see what others have said about places, and sometimes unlock promotions or specials.

How can businesses use it?

If you’re a business owner, you should claim your business venue and include your contact info. Then you can reach potential customers through updates or photos from your business. You can also create specials. For example, “Spend $50, get $10 off” or “Free consultation with first check-in.”

What’s the benefit for businesses?

Using Foursquare is another way to make your business visible online, and it’s free. People on Foursquare visit business listings when they see they can claim specials, and they’re likely to recommend these places to their friends. Customers also often show Foursquare check-ins on their Twitter feeds or Facebook updates, so your business name can reach way more people beyond Foursquare.

For more information on Foursquare, visit their page for businesses here. What’s your experience with Foursquare? Do you have any tips to share?