Keeping up with all of the current trends in online marketing can be tricky. Internet marketing is always changing, and people are often coming up with new strategies and tactics to get noticed. If want to make sure you’re covering all your marketing bases, consider asking yourself these 5 important questions.
Have I optimized my website for search results?
The first item on your marketing campaign checklist should be to make sure your website has been properly optimized for search engines like Google, Bing, and Yahoo! There’s no point in having a website if your target audience can’t find it on the first page of search results. Contact us at OrangeSoda today for help with search engine optimization.
Is my site mobile optimized?
The next item of business is to make sure your website is mobile-ready. Nearly 74% of consumers say they use their mobile phone to shop. If you want to tap into that market, make sure you’re using responsive web design for mobile devices.
Is paid search a good idea?
Another important component of Internet marketing is paid search. In short, paid search is paying a certain bid price in order to have an advertisement listed on the front page of a search engine like Google for a particular keyword.
Paid search is a good option if you are interested in targeting popular keywords to help people more easily find your website. But remember, paid search is not the best solution for all businesses. Contact us at OrangeSoda today for more information about whether or not paid search should be part of your marketing campaign.
Do I have a business blog?
Making sure your website has abundant and fresh content is a must. The more relevant content Google has to read through, the more chances Google has of listing your website correctly in the search results.
But it’s not just about Google. It’s about having content that consumers find interesting, useful, and shareable. One of the best ways to make sure you keep your content updated and interesting is by keeping a business blog. If you don’t have time to keep up a blog, hire a professional writing agency to help you.
Is my business up and running on relevant social media sites?
Social media is not only a way for people to connect with friends and family, it’s also a great way for businesses to promote their brand, tell their story, and gain new leads. Not all social media sites are relevant to all businesses, but most businesses would do well to have a Google+ page, Facebook page, Twitter account, and LinkedIn business account.
For more information about additional Internet marketing opportunities, contact us at OrangeSoda today. We’ll make sure you’re getting the most out of your advertising efforts.