Three “Do Nots” for the Social Media Novice

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Social media matters. Sure, some may see it as a fad, but it has been proven time and time again to bring real results to businesses that use it correctly. Not only does social media influence SEO, but it also has a significant impact on your branding, marketing, and PR efforts as well. For those of you who haven’t pushed your business into the social media yet, or for those of you who have, but still can’t quite grasp it, consider these tips.

Don’t jump on the bandwagon just because everyone else is.

I’m not saying you should rule out social media all together. But what I am saying is that before you join every social media outlet available, you have to consider your target audience. Instead of spreading your efforts across 10 different social media sites, chose a small number you can really monitor well. You also want to consider if your key audience is more likely to use one form of social media than the other. Because every business is so different, there’s really no right or wrong answer to which sites you choose as long as it’s an informed decision.

Don’t leave your social media sites abandoned.

Results from social media don’t just come by setting up a profile. It takes time, strategy, and effort to create social media campaigns that really make a difference for your business. If you know you don’t have the time or capacity to keep up with your social media sites, either hire someone who can or rethink your strategy. Consider this: If someone follows your site’s Twitter button to your profile and sees that you have two followers and no recent posts, they won’t have a very good first impression of your business. Contrast that with if they were to see that you had several hundred followers and had already tweeted several times that day. Updated and current profiles show your viewers that you care about customer interaction. Don’t make the mistake of detracting from your business’s credibility by leaving your social media sites untouched.

Don’t forget that social media should be a conversation tool

Social media isn’t just about one-way communication. It’s about interacting with the people that like or follow your profile. Create content that encourages comments or feedback.  Make sure this interaction is mutually beneficial—give your viewers something in return for following you on social media. Whether it’s in the form of exclusive deals, promotions, or valuable content, your followers are more likely to share with their friends and followers if they find that content valuable themselves.

These are only a few tips that can help to jumpstart your social media presence. If you’re new to Social Media, don’t let it intimidate you. While any social media campaign takes time and effort to do well, the “return on engagement” will oftentimes turn out to be more beneficial to your business than you thought.