The Top 10 Reasons Why Top 10 Lists Suck


In keeping with OrangeSoda’s clever irony, I thought I would poke a little fun at top 10 lists. The truth is, top 10’s used to make great linkbait. After all, who doesn’t want to link to a concise resource that provides great value? It’s getting old, though. It’s been hashed, rehashed, used and abused, and it just doesn’t get you noticed anymore.

Of course, there are high-quality exceptions, but their overall value is declining. For that reason, I wanted to put together this top ten list of the reasons why top 10 lists suck:

10. The credibility associated for writing 10 bullet points probably isn’t going to get you a date

9. You are more likely to get laughed at than lauded for your collection (read: turn off comments)

8. There are so many lists out there, that you have a better shot at creating a ‘Top 37’ list and getting found

7. They give too much credit to David Letterman

6. When done improperly, which most do, they are anti-climatic and don’t leave you with the best reason by the time you make it to #1. In short, you end up wasting your time.

5. Your time could better be spent creating new and innovative content than watching a blinking cursor after the number 5, and realizing that you can’t think up 5 more

4. They show as much innovation on the part of a marketer as is found at the bottom of a lake

3. You might have better luck with a middle- or bottom-10 list

2. They’re getting old and tired. The only person who will still propagate your list is your grandma on Facebook because she thinks they’re new

1. They’re an affront to people who could only think of 9 reasons, and hinder those who were smart enough to think up 11

So there you have it, the top ten reasons why top ten lists suck. I hope I didn’t disappoint.  I love to see innovative marketers get deserved attention.


Eamon Arnett

Hey AJ… we need to be the front that changes this from “Top 10” to “What’s the deal with…” (in Sienfield voice)

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