The Five Modes of Social Media, part 3: Promotions

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Social media is awesome and can do so much for your business. But with so many modes of use that it can provide, how do you prioritize, and where do you start? Great questions – let’s start out with listing all 5 modes:

    1. Branding/PR
    2. Sales channel
    3. Promotions
    4. Customer interaction
    5. Reputation management

      This is the third of a 5-part series where I’m going to cover all 5 in detail. Today we’ll dive into the promotion mode of your social media platforms and teach you how to take advantage of this mode.


      Ready for a shock? Facebook  isn’t where to start your promos. The best place to start the promotional mode of your social media campaign is typically with Foursquare and Twitter. Foursquare and Twitter are fantastic for starting coupons, deals, or media contests. Here’s a breakdown of each.


      If you are a brick-and-mortar business, consider offering a discount on Foursquare. When someone is in your area, they will see a notification that someone is offering a deal nearby, and you may end up getting more foot traffic than you would have otherwise. Your business can also offer a special discount to whoever becomes the Mayor of your location (meaning they have checked in more than anyone else in the last 60 days). This will cause users to come to your location more often to battle for the mayorship, gaining you more business as they check in more frequently.

      With the Foursquare business mode, you also have access to stats and a full dashboard. Use this to find how many people checked in to your store. Find out who the mayor of your establishment is, and use the information to help create more raving fans of your business.


      Twitter is great for contests and sweepstakes. Many companies set rules for contests, like “Follow us and retweet the following message to all of your followers for a chance to win.” This builds your following and makes more potential customers aware of you. Each time your message is retweeted, it basically becomes an advertisement and invitation for others to follow you and propagate your campaign. Think about it: if you have 50 followers and half of them propagate the content to their 50 followers, that’s…a lot…of new followers with some major branding on the side.

      You can also use Twitter for immediate response. I had a nearby pizza joint give away a free pizza a couple times a week to the first person to show them the tweet. One time I got there first and watched several people inquire after me. Many people may stay and purchase something because they already made the trip. When someone wins, they usually broadcast to their followers that they won a free pizza for following the restaurant. All of a sudden, their local friends start following your restaurant, too, because they want the free pizza.

      The possibilities of promotions on social media are endless. Try something new, or find a strategy that would work well for your company. Once you have thousands of followers and buzz around your brand, your social media sales channel will have a wider audience to advertise to.


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