Posts Tagged: website optimization

SEO Focus: Onsite or Offsite?

Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and can take up a lot of time, energy, and money. If you’re new to the online marketing world and interested in growing your website in the organic search results of Google and Bing, you probably have spent some time…

Internet Marketing is About Buying Attention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there…

PPC Lessons in the NYC Subway

I recently took a trip to New York City. The monotonous color scheme of the city in the Winter made it easy to pass by shops and pay no attention to what they actually were. Naturally, the trip offered some exceptional metaphors of online advertising basics.

What Type of Domain Name Should You Choose?

As we know, there are many items to consider when choosing a domain name: branding, keyword usage, ease of memory, etc. But what should you do for your business? Here are a few suggestions from my observations with clients and personal experience….

A Less Used but Effective Way to Optimize Images

There are very few websites out there that don’t utilize images. For almost every client whose website I’ve worked on, they will have at least one image (i.e., a logo). Most individuals have read that by implementing the keyword within the image’s alt tag, your webpage’s “SEO-ness” value will increase, enhancing the likelihood for that…

Branding through PPC – Setting the record straight

I’ve heard some silly things over the past year about pay per click advertising’s ability to boost a brand and it’s time to clarify some of this nonsense whilst propping up the truth about how to use PPC to build your brand.