Posts Tagged: web analytics

Tracking into oblivion

Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your…

Traffic Diversification: Don't Put All Your Chickens in One Basket

For some time now I’ve been mulling over a marketing/analytics idea I call traffic diversification. Simply put, traffic diversification is a methodology whereby a website diversifies the sources of traffic it receives. In my time as an internet marketer, I’ve audited and optimized 100’s of websites. One underlying challenge I see for most sites is that…

PPC vs. SEO: Apply the mantra!

Short post from me today, and many of you will be very tired of reading about this subject. If that’s you, feel free to move on to other posts. You won’t hurt my feelings. However, there is still a large number of small business owners and marketing folks who persist in the notion that if…

Website Friction and the SMB

When it comes to their business website, too many small business owners still cling to the false notion of, “If you build it, they will come.” The idea is that having a web presence will get the job done. Put up the site, get the products on there, slap the logo on it and watch…

Web Analytics: Follow the Trend

Like SEO, web analytics is not as clearcut as many would like. Unfortunately, there is no standard that all web analytic companies follow. And here’s the even worse news: without a “standard” there can never be reconciliation of web analytic data. Why not? Because every program defines a visitor, a bounce, and a click, differently….

How to Reconcile Differences in Web Stats

This is a common question – how do you reconcile the differences in web stats. It seems like every analytics program comes up with a different number, which can be frustrating for businesses of all sizes. It’s also a problem with paid search because the numbers you see from your PPC analytics may not match…