Posts Tagged: traditional advertising

The Secret to Using QR Codes Effectively

It’s definitely difficult to decide where and how to best spend your precious advertising budget. You may find yourself asking what portion of your budget should go to online marketing vs. how much should be invested in traditional print marketing. What if I were to tell you there was a seemingly magical way to combine…

Traditional and Online Marketing Synergy

We always love to get feedback from our readers. Here is a thoughtful response to “Traditional Marketing: An Investment or a Waste?” By James Hurst, a guest blogger. While I do agree with much of what AJ wrote, allow me to expand upon his original post with some alternate viewpoints.

Traditional Marketing: An Investment or a Waste?

Traditional marketing can only give you an estimate on impressions. Digital and web marketing technologies can take you all the way. Let me give you an example. Traditional Let’s say that you purchased space on a billboard on the freeway. What information did the billboard company give you? Is it accurate? They can fairly accurately…