Posts Tagged: Seo

Five Tips to Whip Your Blog into SEO Shape

Chirp chirp. Chirp chirp. Sometimes I hear the sound of crickets when I stumble across certain blogs written by small business owners. At first glance, the content is good, thorough, and up-to-date, but the page rank is 0 and there are a dozen signs leading me to believe that no one reads this blog. What…

Beware of SEO Certifications and SEO Certified Consultants

As SEO continues to grow as a viable and affordable marketing method for many small- and medium-sized businesses, there have been numerous SEO companies and individuals that have started to trot out SEO certifications to enhance the “validity” of their online authenticity and work. Now, this isn’t necessarily a negative practice or a scam, but

Is Local Internet Marketing Ethical?

I read an interesting blog post recently that said that all local SEO was blackhat because it was done for the wrong reasons. I’m afraid I have to strongly disagree. For any local business trying to market themselves with their website, SEO (search engine optimization) is both essential and completely ethical.

What is Google Looking For?

When people ask me conceptually about the effect of certain elements on search engines, I often respond, “If you were a search engine, what would you think of it?” It’s a hard question to answer if you don’t know what they are looking for. Here’s the low-down on search engines from the eyes of Google. .

OrangeSoda Offers SEO to Newspapers

Local newspapers are now partnering with companies like OrangeSoda to sell SEO services to their advertisers. This was just covered in Search Engine Land by Small Business Marketing Blog author Matt McGee. The word is out – OrangeSoda is partnering with GannettLocal a division of the largest US newspaper publisher Gannett Co. They are serving…

5 SEO Don'ts for Beginners

The sad truth is that so many people these days have a website, yet have no clue about impacting their rankings through SEO. I myself have consulted many people who don’t know where to begin, making their success as an online business almost an impossibility. To get yourself started on the right track as an…

PPC vs. SEO: Apply the mantra!

Short post from me today, and many of you will be very tired of reading about this subject. If that’s you, feel free to move on to other posts. You won’t hurt my feelings. However, there is still a large number of small business owners and marketing folks who persist in the notion that if…

SEO – A Binary Buzzword?

Recently, I was speaking with a friend when the subject of SEO came up,and he visibly tuned out. He had so many interactions with businesspeople touting SEO with no understanding of what it is. It seems to me that most use the word SEO as a buzzword – a binary skill that you either have,…

The Importance of Quality Website Text

One of the most significant aspects of a website is the readable text. Having excellent content has two benefits: user-friendliness and an enhancement for keyword rankings. Obviously, the more description you have about your website (i.e., services, products, etc.), the more information the website visitor will have to make a decision. If your text is…