Posts Tagged: Seo

SEO 101: Search Engine Optimization for Newbies

Have you been salivating over the top spots of the organic results section of search engines like Google? If you’re feeling the urge to boost your online advertising efforts, now is a great time. The good news is with a small investment, it’s possible for your company to share the spotlight and rank high for…

Four Tips to Grow Your Brand Online

With more than 60% of consumers going online to find the best products and services, it is important to make sure you are doing everything in your power to promote your business online. One way to accomplish this is to implement strategies from companies that are successfully marketing online. Here are some ideas that will…

Five Content Writing Tips

Producing quality content on your website is becoming more and more important in the SEO world each day. In fact, many SEO strategists argue that old SEO tricks are dead, and it’s impossible to optimize a website without quality content. The reason? Top search engines like Google are intent on rewarding websites with relevant and…

The Skinny on Google Knowledge Graph

Search Engine Optimization at its core is data optimization. Our task is to optimize content on the Internet so search engines can easily correlate meaning. When the search engines can display more of your accurate business information, you get more customers! Google has long been in the market of showing the best results based upon…

Worshipping at the Feet of Google

This is written as an opinion counter-point to Paul Boag’s “The Inconvenient Truth About SEO,” an op-ed piece over at Smashing Magazine. Google has long told business owners to always “do what’s best for the user” and that Google will catch up. Paul Boag echoed this benevolent sentiment recently when he wrote “We should be…

Deconstructing Pandas and Penguins

Anyone who follows the SEO world knows that Google makes changes to their search algorithm quite often. Google posted a video about search algorithm improvements that stated that Google implements over 500 improvements to its algorithm each year. That’s more than one improvement per day. Many of these changes happen without the general public knowing…

Don’t Forget About Facebook

To keep up with marketing in today’s society, it’s hard to ignore the fact that social media matters. While we all may value it differently and use it for different reasons, social media marketing is almost everywhere you look—even on potato chip bags. As I looked at the back of my chip bag today with…

Tracking into oblivion

Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your…

Basic SEO tips learned at the Airport

I recently flew to Seattle and was observing something peculiar in the baggage claim area. In an area next to the baggage claim, there were what appeared to be information booths. I saw many people talking to the few gentlemen that occupied these booths and as I watched a little longer, people were walking away…