Posts Tagged: online traffic

I Have a Website. Now What?

Building a cool website for your company is often the easy part of online marketing. The more difficult task is finding ways to drive traffic to your website. You may have the best website in the whole world and even the coolest product ever, but if you can’t get Internet searchers to easily find your…

How to Measure the Success of a PPC Campaign

If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure…