Posts Tagged: online reviews

How to Respond to Google+ Reviews

Google+ has made it easier than ever for consumers to find quality information about companies. This is great news for both businesses and consumers. Additionally, people who are interested in what you have to sell, but are on the fence about whether to actually purchase, can read your Google+ reviews to get the extra affirmation…

5 Tips to Manage Your Online Reputation

Stop whatever you’re doing right now, and take a moment to Google your company. Did you do it? Good. Hopefully, you got lost reading the good, the bad, and the ugly about your company. Since what people say about you online says more about your company than anything, managing your online reputation is extremely important….

3 Tips to Managing Online Feedback

Public profiles are scary to business owners. Having a profile in networks like Yelp and Google+ Local (formerly Google Maps) can be a tough thing for business owners to handle. They want the exposure but are afraid of the ever-looming public review. I know a handful of small business owners who completely shy away from…

How to Deal With Negative Reviews

When push comes to shove, it’s impossible to please everyone all of the time. With all the methods out there for customers to publicly comment about your company, a customer’s disappointment is bound to result in a negative online review. While it’s never fun to have a negative review floating around the Internet, it’s probably…

Google Places Review Update

Google made an announcement last week that positively affects any thriving business. They announced that they are now accepting requests to move your business reviews from one listing to another. If you are part of a growing company, chances are you experience a lot of change. For example, your company may experience a change in…

The Importance of Positive Reviews for Local SEO

As a professional blogger, online marketing guru, and avid online shopper, you can count on me nearly 100% of the time to write online reviews. If I have an excellent experience with a company, I will write a stellar review and share it with my online community. Similarly, if I have a negative experience, I…

A Business Lesson Learned from The Office

When I watch reruns of one of my favorite TV shows, “The Office,” I’m typically not seeking any type of knowledge or profound inspiration – mostly just a good laugh. However, my expectations were proved wrong during one particular episode where the newly hired intern, Ryan, was sharing some of his “business school” knowledge with…

Why Groupon's Super Bowl ads are actually brilliant and awesome

I may still not know who played in the Super Bowl but you better believe that I know who advertised in the Super Bowl. My Sunday evening ritual of pretending to read books was interrupted by the controversy over Groupon’s ads. On Facebook, I saw friends unsubscribing Groupon, declaring their ads “tasteless!”. Well, I rushed…

How Online Reviews Can Grow Your Business

Have you ever gotten a new customer via a referral? It can feel delightfully effortless to have your best customers essentially do your marketing for you by recommending your business to friends and colleagues. These personal and professional networks are increasingly moving online. Instead of picking up a phone and calling a dozen people to…

Could Leaving a Negative Review Online Get you in Hot Water?

From what I’ve seen a major search engine starting with the letter G seems to favor negative reviews. Perhaps because they want to keep things authentic. Of course, anyone that’s doing anything is going to get negative criticism at some point. But when does a good review cross the line?