Posts Tagged: landing page optimization

How to Create an Effective Call to Action

When push comes to shove, it’s probably safe to say that all of us have an ulterior motive when it comes to online marketing. Yes, we want to offer killer content to our customers. Yes, we want to be viewed as industry experts. Yes, we want as much exposure as possible. But, when it comes…

Using Google Analytics to Battle Bounce Rate

As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools…

Website Friction and the SMB

When it comes to their business website, too many small business owners still cling to the false notion of, “If you build it, they will come.” The idea is that having a web presence will get the job done. Put up the site, get the products on there, slap the logo on it and watch…