Posts Tagged: Internet Marketing

Google Analytics Finally in AdWords

Have you been hesitant to link your AdWords and Analytics accounts together? If you are a heavy AdWords user and don’t go into Analytics often, there may not have been much incentive to link the two together. However, Google has recently started to allow AdWords accounts to import three important metrics from Analytics: Bounce Rate,…

Write Engaging Facebook Statuses

By now lots of businesses know they should be on Facebook. You know the drill: create a fan page, fill out your info, throw up a picture. Now what? Businesses that understand how to write status updates and engage with fans will retain their fans better and add new fans everyday. Businesses that unintentionally write…

Tell Your Brand's Story with Facebook Timeline

Facebook has made Timeline mandatory for brand pages, and some businesses are still struggling to effectively use it to their advantage. Almost every day, I come across Facebook pages that are missing small but important pieces of their Facebook Timeline. Whether it’s your cover photo, company description, company milestones, or a product launch, every bit…

Don’t Forget About Facebook

To keep up with marketing in today’s society, it’s hard to ignore the fact that social media matters. While we all may value it differently and use it for different reasons, social media marketing is almost everywhere you look—even on potato chip bags. As I looked at the back of my chip bag today with…

Online Marketing Drives Consumers

A number of recent studies show that online marketing is well worth the investment, since consumers are increasingly making more of their purchases online. For instance, a Shopzilla UK poll found that over 11 million Britons shop online at least twice a week for clothes, books, CDs and DVDs, among other things. A startling 90%…

The Art of Adding Value Online

Internet marketing is a booming industry, with all manner of businesses attempting to get a slice of the pie. In an ever increasingly competitive venue, how can small businesses set themselves apart, and succeed online? The key is to “Add Value”. But what does that really mean? Not every business can add value in the…

Website Friction and the SMB

When it comes to their business website, too many small business owners still cling to the false notion of, “If you build it, they will come.” The idea is that having a web presence will get the job done. Put up the site, get the products on there, slap the logo on it and watch…

Traditional vs. Online Marketing for Small Businesses

I get the chance to personally meet with hundreds of small business owners as part of my job.  I am always interested in what kind of marketing they are doing to grow their small businesses.  Today’s economy means businesses are having a hard time keeping the lights on, and marketing is the last thing on…

Why Competitors Rank Higher than You in Search Engines

Here are some web site marketing strategies from Search Engine Watch. Lots of clients want to be on the first page of search results for the key terms relating to their business. They want it fast. This article talks about things to consider. First the honesty. We can’t read the algorithm’s mind. No matter how…