Posts Tagged: Internet Marketing

Building A New Keyword Mentality

Here’s the skinny on keywords. Keywords rock. They help you target a specific market. They help you accurately define what your business is all about. They help tell Google, and other popular search engines, how to rank your website, and where to place your ads. Keywords are a good thing. However, keyword research shouldn’t be…

Why You Should Schedule Your Paid Search Ads

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to…

Is Your Website Mobile Ready?

The other day, I was browsing Facebook on my mobile phone when I saw an awesome link to a great giveaway. I was super interested in the company. But when I clicked on the link, I was redirected to a page that told me the website didn’t support mobile devices, and I would have to…

Internet Marketing is About Buying Attention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there…

5 Ways to Use Christmas Coupons to Win Business

Ah, ‘tis the season. It’s that wonderful time of the year when people start feeling a little bit more generous and turn their attention toward others just a little bit more than usual. It’s a beautiful time of year. With all the holiday joy and abundant spirit of giving, we all have a tendency to…

How Internet Marketing Works

Let’s say you have a business website, but you haven’t generated many leads from it. When you search for keywords related to your site on Google, you either don’t show up in the search results, or you show up on the 8th or 9th page where no one ever looks. Perhaps you have a social…

What is Internet Marketing?

So, you have a new business, you’ve recently created a website, and now you’re ready to start building your customer base. First of all, huge congratulations are in order! Starting a business and creating a website is a big deal, so high five for getting it done. Next, you’ll want to start finding ways to…

Why You Should Read an Internet Marketing Blog

When we wrote “The 5 Stages of Online Marketing,” we wanted to help everyone understand the basics of online marketing. We wanted to teach people how to talk about internet marketing, and if they were going to purchase internet marketing services, we wanted them to know the right questions to ask.

Internet Marketing Strategies for 2013

If you’re just now getting around to looking at internet marketing strategies, it might be a little late. But you’re in luck, because it turns out that 2013 and 2014 have a lot in common. To understand where we’re going, we have to go all the way to 2006 when Google threw a small seminar….

The Basics of Local Optimization

Local optimization is one of the best ways to bring customers into your business. Optimizing for local search, like Google MAPS, is the perfect way to find customers in your area. Like any internet optimization technique, there are a series of important strategies to follow in order to see the best results possible. If you…