Posts Tagged: google news

Google Announces Algorithm Update: Panda 4.0

Google recently announced a new update to the Panda algorithm which is being deemed, Panda 4.0. Here is some useful information about algorithm updates, the Panda update and how it will affect you. What are algorithm updates? Google as well as other search engines continually update their search algorithms to improve search experience and provide…

Spice up your Google PPC Ad with Google Extensions

Writing ad copy that attracts the right customers can be a challenge. Consumers are looking for quick answers and the advertiser with the clearest path to an answer often wins the click. Writing copy that gets clicks involves lots of trial and error, but the good news is that Google offers a way to make…

Search the New Google Maps

Google recently announced the new Google Maps. This hasn’t been universally rolled out yet, but you can request an invite here. The redesign for the desktop is highly functional (with a good internet connection), cleaner, and smarter. The Google team has designed it to have the same ‘cards’ feel as the Google Now app. Essentially,…

Google Places Review Update

Google made an announcement last week that positively affects any thriving business. They announced that they are now accepting requests to move your business reviews from one listing to another. If you are part of a growing company, chances are you experience a lot of change. For example, your company may experience a change in…

Google Launches Penguin 2.0

What is Penguin? Penguin 1.0 was launched in early 2012 as part of Google’s efforts to eliminate ranking sites that use methods of web spam and over-optimization. It also aimed to penalize sites with poor user experiences. Essentially, Penguin’s purpose is to clean up the Internet, which is great for us and our clients as…

How do Search Engines Make Money, Anyway?

In an economy where we are used to paying for goods and services, it seems a bit confusing that a free service like a search engine actually makes money. While most online marketers with an online advertising budget know the answer to that question, a recent survey by Harris Interactive indicates that a large amount…

The Skinny on Advance Google Search

Did you know there are all sorts of search tools to help you return more specific Google search results? We often get so used to relying on Google’s basic search to find information that we forget Google has implemented a wide range of advance search options. These advance search options help us easily find exactly…

Google Trends Now Includes YouTube Stats

If you’re interested in how often various search terms are entered into Google, you’ve probably found yourself analyzing data in Google Trends. If not, now would be a good time to get with the program. After all, Google Trends is one of the best tools for tracking traffic patterns across the world at various points in time….