Posts Tagged: Google analytics

Best Online Marketing Tools

Do you ever wonder how online marketing professionals keep up with all the changes in the online world? After all, they are managing multiple accounts, analyzing various keywords, keeping up with Google updates, and figuring out how to keep each customer’s website at the top of relevant search results. Sounds like a lot, right? The…

Understanding Keyword Match Types

Learning how to conduct effective keyword research is super helpful in guiding your SEO and PPC campaigns, but there is a bit of a learning curve. Keyword tools present a lot of unfamiliar terms, and the variations of each term are often slight. One area that can be a bit confusing to digest is the…

Using Google Analytics to Battle Bounce Rate

As a website owner, you probably dream of making your landing page the online equivalent of a luxury lounge. In other words, your goal is for visitors to relax and peruse your website for as long as possible, instead of bouncing out the second they land on the page. Thankfully, Google Analytics provides some tools…

Traffic Diversification: Don't Put All Your Chickens in One Basket

For some time now I’ve been mulling over a marketing/analytics idea I call traffic diversification. Simply put, traffic diversification is a methodology whereby a website diversifies the sources of traffic it receives. In my time as an internet marketer, I’ve audited and optimized 100’s of websites. One underlying challenge I see for most sites is that…

PPC vs. SEO: Apply the mantra!

Short post from me today, and many of you will be very tired of reading about this subject. If that’s you, feel free to move on to other posts. You won’t hurt my feelings. However, there is still a large number of small business owners and marketing folks who persist in the notion that if…

How to Reconcile Differences in Web Stats

This is a common question – how do you reconcile the differences in web stats. It seems like every analytics program comes up with a different number, which can be frustrating for businesses of all sizes. It’s also a problem with paid search because the numbers you see from your PPC analytics may not match…