Let’s face it. What used to be cool isn’t anymore. Kids no longer crowd around together winning Pogs. You can no longer walk into a store and dish out $100 for acid washed Girbaud jeans. And do you remember cassette tapes? Yeah, neither do I. Trends come and go, and anyone who wants to stay cool lets them vanish.
Just as trends are constantly changing, so are business practices. In order to experience continual success in the business world, it’s important to use new technology to your advantage. And since I don’t want you to be the only one in the business world walking around with a metaphorical mullet (unless you’re trying to be ironic), I want to let you in on one of the best kept secrets to success: utilize crowdsourcing.
While the word might sound like technical mumbo-jumbo at first, the concept is a simple and brilliant way to approach problem solving and increase production time. Let me give you a couple examples to illustrate my point.
We’ve all heard the old adage “two heads are better than one.” Well, what about thousands of heads? With crowdsourcing, you can take advantage of your social networks to get expert Internet marketing solutions from anyone you are connected to on the Internet. While there are many different avenues for this, one of the most common is Facebook. It’s simple. Create a Facebook group, message your group and wait for the responses to come pouring in. And this is the best part: it’s free.
Here’s another example. Let’s say you have a VP of Sales position open, but you don’t want the headache of the long interview process. Instead of relying on one headhunter, consider posting an open call through your social network sites. Not only are you getting recommendations from experts you already know and trust, but you are getting highly qualified applicants who are fighting for the opportunity. By using social networking wisely, the hard work is done for you with only a few clicks of the mouse.
These are just a couple of the ways you can use crowdsourcing to increase the efficacy of your business, but you get the point. There is now a way to have a group of experts easily accomplish a task that traditionally just one individual accomplished. Jump on the crowdsourcing board, instead of being the only one in your industry walking around wearing overalls.