Online Marketing Lessons from Miley Cyrus

, , , , , ,

It’s no secret; Miley Cyrus has been making news like nobody’s business over the past few weeks. From offensive MTV VMA performances to broken engagements, she’s kept us on the edge of our seats. So what?

Despite your personal feelings towards the former Disney star, she has executed one of the most successful marketing campaigns I’ve seen in a long time. So the next time you’re putting together an online marketing campaign, take a few notes from Miley.

Make a Plan

Let’s go through Miley’s antics over the last month:

  1. MTV Video Music Awards performance
  2. A mother’s letter to her daughter in response to the performance (while not Miley’s doing, still about Miley)
  3. Announcement that Miley will be a host and musical guest on SNL
  4. “Wrecking Ball” music video release
  5. Engagement to Liam Hemsworth called off (you dodged a bullet there, guy)
  6. Cher chastises Miley
  7. First Billboard Hot 100 No. 1 hit with “Wrecking Ball”
  8. Billy Ray Cyrus defends Miley on Piers Morgan

I think it’s safe to say that Miley has been a busy girl. But let’s be serious, this kind of exposure does not happen by accident. Every part of this was planned to the last detail (except for maybe the responses to Miley’s actions, but that just fueled the media flame).

And here’s a little piece of info you may not know: MTV has been working with Miley for the last 4 months on a documentary coming out about Miley. Coincidence? I don’t think so.

Miley’s Online Marketing Lesson:

Online exposure is not a one-and-done deal. You need to have a campaign with multiple marketing efforts working together to give you the largest coverage possible. Make a strategic, detailed social media and online marketing plan to make sure all of your efforts align and work together.

This means being active on Twitter, Facebook, Pinterest, your company blog, mobile apps, and more. You need to make product announcements, offer special promotions, and regularly interact with your current and potential customers.

Need help putting together a plan? Talk to the pros at OrangeSoda.

Stay Active

Despite how much we want to avoid Miley’s tweets, they still seem to find us. Whether we follow her on Twitter or just happen to tune into the news, we know exactly what she’s thinking at all times. Not only is she doing something crazy, she’s also talking about it on every social-media outlet she can.

Miley’s Online Marketing Lesson:

Be active on social media. Engage in conversations, keep your customers up to date, and show the world you’re alive and kickin’. Don’t worry about being as annoying as Miley. That’s impossible. Just stay active on social media to keep your audience engaged.

Be Unique

Sure, Miley has been pretty outrageous within the last month, but here we are talking about her. She’s caught our attention and we secretly can’t wait to see what other ridiculous stunt she has in store.

Here’s the thing, she’s not trying to copy anyone else. Or you could make the argument that she’s copying Madonna, Lady Gaga, Rihanna, and [insert pop icon here]. Either way, she’s making it her own, and that’s something.

Miley’s Online Marketing Lesson:

Be your own brand. Nobody wants to be the me-too company. So, don’t be. Find your niche and twerk it. (Sorry, I had to.) If a company is doing something you think is awesome and you just can’t resist, find a new way to do it but make it better. Create a brand that differentiates you and stay true to that brand.

I would like to sincerely apologize for adding to the Miley hype, but it was too good to pass up. You have to admit that she’s done a great job of taking over all of social media—and traditional media—and has found her way out of our hearts and onto every electronic device we own.

If you never want to hear about Miley again, Chrome can make that happen. Get the Chrome plugin here.