If most of your customers are located near your brick-and-mortar business, then you have probably considered conducting local SEO campaigns. When you have a local business, local SEO is the best way to utilize your internet advertising budget. Whether you run your campaign through an online advertising agency like OrangeSoda or you do your own SEO, there are a few things you must do in order to make the most of your advertising budget.
When claiming your local listing on Google Places, it is important to complete your profile 100%. It may take time to fill out all the information, add pictures and videos, but a full profile will put you ahead of your competitors. Not only do you want to make sure your profile is complete, you want to make sure your business name, address, and phone number appear on every page of your site. This will help customers find you more easily, and help Google rank you properly.
In local SEO, it is important to fill out your information exactly the same way across all your profiles and pages. For example, if your business is on Main Street, and you type in “Main Street” on your Google profile. Make sure you type in “Main Street” and not “Main St.” on your website. This helps Google understand exactly how to index your site.
Keep in mind, for local SEO, you are trying to attract people in your area. As such, feel free to add your city and state name in the title tags, meta description, and in your website content. This will tell Google exactly where you are located.
Google places gives positive reviews a lot of weight. Do everything in your power to encourage your customers to express their positive experiences on your profile. Check out these tips to get more positive online reviews. Not only will this increase your ranking, but it will help you get more targeted customers.