5 Marketing Essentials for Startups

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Our ideas are often our greatest assets, and putting those ideas into action by starting a business can lead to mounds of success. The problem is starting a business is a lot easier said than done, and requires a lot of hard work to get your idea off the ground. While starting a business can seem daunting at best, there are a few marketing essentials that will help you on your path.

1. Business Plan

First and foremost, it’s important to organize your ideas into a formal business plan. The essential elements of a business plan include:

  • Executive Summary
  • Company Description
  • Market Analysis
  • Organization and Management
  • Service or Product Line
  • Marketing and Sales
  • Funding Request
  • Financial Projections

Defining these elements of your business will help you build a solid roadmap to help you get started. If you need help writing a business plan, consult with your local Chamber of Commerce. Your Chamber of Commerce most likely will host free business writing classes for small business owners among other helpful classes.

2. Branding

Once you have a business plan written, start working on developing your brand. First, determine what your company name and slogan will be and then get working on design. You should hire a professional designer to help you develop a killer logo and website. Remember your logo and slogan are the first things your customers will come in contact with, so make sure they represent you well. When it comes to your website, make sure to hire a company that will design a search engine friendly website for you. Consider hiring OrangeSoda to help you build a lead generation site.

3. Mission Statement

A mission statement is essential for every new business. It’s what will help guide you and help you determine which external elements are important and which ones you should ignore. Take time and deep consideration when developing your mission statement to get it just right. If you are having a hard time developing your mission statement, get started by asking yourself the following questions:

  • What does my company do?
  • How do we do it?
  • Who are our clients?
  • What is the value of our company?

This type of brainstorm will help you define who you are as a company and help you organize your thoughts into one powerful mission statement.

4. Team

Often your team is what will make or break your business. Hire talented professionals that bring a wide range of skills to the table. Hire people who catch your vision and support your mission statement but also possess different talents than you. Having the right team will be invaluable to you as you grow your business.

5. Marketing Plan

Once you have a business plan, brand, mission statement, and team of talented workers, it’s time to start building your marketing plan. Make sure you have specific marketing goals and make sure to hire the right company to help you reach them.

For more information about online marketing, contact us today at OrangeSoda.