Why Link Building is so Important

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While onsite optimization plays a huge role in the success of your SEO campaign, it’s equally as important to promote your site on websites across the Internet. One great way to do this is to encourage quality links to your website. Here are just a few ways quality links will benefit you.

Search engine recognition

One of the best places to receive recognition online is from top search engines like Google, Bing, Yahoo!, and more. The more quality links you have pointing to your site, the higher you will be listed on the search engine results.

Direct conversions

Quality links also bring people who are looking for you directly to your site. If you sell bicycles online and someone links to your site and recommends you as the best bicycle shop around, chances are you’ll gain a new customer.

Domino effect

The great thing about the Internet is that a small amount of quality links tend to have a domino effect. The more quality links you have, the more quality links you will continue to attract.

Targeted reach

While ads are awesome in their own right, they often disappear the moment someone clicks to your site. A quality link acts as a continuous recommendation for people who are looking just for you. It’s like a continuous advertisement you never have to buy.

The value of link building is almost unmatched when it comes to ways you can build your online reputation. Keep in mind, while link building is important, you never want to engage in shady link building practices. Instead, contact OrangeSoda, your search engine marketing company, for advice on link building best practices.