I Have a Website. Now What?

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Building a cool website for your company is often the easy part of online marketing. The more difficult task is finding ways to drive traffic to your website. You may have the best website in the whole world and even the coolest product ever, but if you can’t get Internet searchers to easily find your site, then, unfortunately, your sales are bound to suffer. Before you even build a website, it’s vital to understand how to get people to learn about your site and, ultimately, how to encourage them to buy your product. Here are 3 surefire ways to drive traffic to your website.

1. Build an SEO Campaign

It’s important for any business owner to understand exactly how Google ranks websites. Or they could just hire a professional company like OrangeSoda that really gets it. In order to rank well on a search engine, you must have content and code that Google’s algorithms understand. Essentially, Google searches (or crawls) through your website content and looks for special clues to learn all about your site. When an SEO strategist from OrangeSoda optimizes your website, they make sure everything in your website points Google in the right direction, which helps you rank well for keywords relevant to your website. One of the best ways to drive targeted traffic to your website is to allow a professional to make sure your website is 100% SEO friendly.

2. Participate in Local Online Advertising

Another great way to get the right customers to your website is to make sure you add a local component to your advertising campaign. For example, let’s say you own an awesome cooking store right in the middle of your town that allows people to come make healthy frozen dinners on a monthly basis. There are a lot of relevant keywords you could target for advertising, including “cooking,” “frozen dinners,” and “meal ideas,” but who knows where the traffic for these general terms may be coming from? If you are looking for people to show up at your company’s doorstep and prepare frozen dinners for the month, you probably only want to spend money targeting traffic in your area. Consider adding a geographic area to your relevant keywords and building a Maps campaign that will help guide hungry, busy moms and dads who live near your business right to your doorstep.

3. Invest in Paid Search

One of the quickest ways to bring traffic to your website is to participate in a paid search campaign. With a paid search campaign, it is easy to target relevant traffic in your geographic location, and the traffic is easy to track. While paid search is bound to bring immediate results, there is a lot of technique involved in running a successful campaign. Without proper training in paid search or help from a professional PPC strategist, it’s possible to burn through clicks and waste money. That’s why it’s important to leave it to the pros and elicit help from a paid search company like OrangeSoda.