I usually spend a couple hours every day reading various Internet marketing blogs. As a marketer, I want to make sure I keep up with the industry in order to offer the latest and greatest advice. Every once in a while, I come across a post that is fun, interesting, funny, or just all-around great, and I think to myself, “Now why didn’t I think of that?!” Well, I recently came across a post that is all of the above-mentioned things, so I wanted to share it with you.
Here are the (Almost) ABCs of SEO brought to you by Search Engine Watch. You can click on the link to access the article, but here are the points that stuck out most to me (not in any quirky ABC order because Grant Simmons already thought of it, dang it!).
Keep Reviews Visible on Your Site
Non-traditional word-of-mouth marketing (shares, retweets, recommendations, etc.) is huge when it comes to online marketing. Not only are people researching products thoroughly before making a purchase but Google also gives priority and better visibility to companies with good reviews. If people like you, brag about it on your site.
Integrate Social Sharing
Social shares are playing more and more of a role in search engine marketing. As such, it’s important to make sure your people can easily share your content. The likelihood of someone copying and pasting your article into one of their social networks is a bit slim, but if you include social sharing buttons, it becomes much easier, and your readers won’t be able to resist. If you’re going to go to the trouble of generating great content, make sure it’s shareable.
Make Your Site Responsive and Mobile Friendly
Your website is one of the best ways to reel in a new customer. If your website is ugly or hard to use, your potential customers will leave the page, leading to a higher bounce rate. If it takes too long for your website to load, people will bounce. If your website isn’t mobile friendly, say goodbye to mobile searchers. Invest in quality web design services, and test your website often. You don’t want to lose a customer because your web design was stale.
Track Ecommerce Values
If you want to know what you are doing right and what you are doing wrong, then make sure you have some sort of analytics running on the backend of your site. Google Analytics is free and a great resource, but remember, it is not the only resource out there. You can also try KissMetrics, Crazy Egg, or any other analytics tool suggested here. If you don’t track your ecommerce values, then you are simply playing a guessing game, and you won’t be able to improve. There is a lot to learn from data, so do your best to start tracking your actions. If you need help interpreting your results, contact one of our online marketing professionals at OrangeSoda, and we will help you out.
There’s never been a better time to work on your online marketing strategy. View the A to Z guide here, and have a great holiday season!