If you’re interested in how often various search terms are entered into Google, you’ve probably found yourself analyzing data in Google Trends. If not, now would be a good time to get with the program. After all, Google Trends is one of the best tools for tracking traffic patterns across the world at various points in time. Popular data for Google Trends include Google’s Images, News, Web Search, and, as of March 20th, YouTube.
How do you use Google Trends’ new YouTube feature?
In order to utilize this new feature, all you have to do is enter your search term of interest, click “limit to” on the left-hand side of the screen, and then select “YouTube.” Then you can go wild analyzing the YouTube search data for videos dating back to 2008.
Why is this new update important?
Over 4 billion YouTube videos are viewed each day, proving YouTube to be a significant source of internet traffic. Now, more than ever, people are successfully turning to YouTube to widen their marketing reach. While it’s important to utilize YouTube as a marketing tool, it’s also important to advertise to the right crowd. This updated to Google Trends is just one more tool to help you accomplish this.