Facebook Captures YouTube Traffic

You may have noticed a recent change on your Facebook feed that makes navigating shared videos much easier. Instead of redirecting to YouTube when you click “play,” Facebook simply expands the video into a small box, allowing you to watch it right on your Facebook wall.

While this feature is fantastic for helping people stay tuned on Facebook, it diverts attention from YouTube channels, potentially affecting subscribers. If you are invested in YouTube as an internet marketing tool, don’t fret over this recent change. There are several strategies you can employ to help interested viewers find and follow your YouTube channel.

Consider the following:

  • Include your contact information, logo, and/or trademark in your video.
  • Invite your viewers to subscribe to your channel by including a noticeable subscription link.
  • At the end of your video, thank your viewers for watching and invite them to check out your YouTube channel.
  • Customize the last page of your video to include some of your other popular videos, instead of filling that space with videos picked by YouTube algorithms.

While Facebook may be hogging some traffic from YouTube, with these simple strategies, you can easily draw viewers’ attention back to your YouTube channel.

See an example of YouTube channel using these strategies: here.