Let’s face it: users want it, and they want it fast. Slower websites lose traffic and conversions. Even trusted and reliable sites lose traffic and revenue for delays on their site.
- Simply decide that some of those features aren’t adding enough value to be worth it and delete the code.
3. HTML Code
HTML coding can easily become longer than it needs to be, so just be conscious about keeping it to a minimum. Remove unnecessary code like comments, date stamps and white space. If you use gzip, that will compress HTML too.
Here are some ways to reduce the time it takes for your site to load images:
- Compress images (using a plugin or gzip), save the compressed version to your computer, and upload the compressed image to the site instead of the uncompressed version.
- Scale images to the right dimensions for your HTML code before you upload them. Adjust the size of the image in a photo editor like Photoshop, save the image, and then upload it.
- Enable browser caching
- Combine images into sprites—one large image that contains a group of related images. Your site will only have to load one image, and you can use CSS coding to display the images separately on the page.
5. Your Server
Make sure your site is hosted by a fast and reliable server. There should be enough web space available to host your site and they should allow you to upload large files and images to your HTML—good signs that they have the bandwidth you need. If your web host is frequently down or is very slow to load, it will lose a lot of visitors.
6. Browser Caching
It’s also a good idea to cache redirects, especially for redirecting users to the mobile-friendly version. Use a 302 redirect and set the cache lifetime to one day or however often you need that page to be updated. Try to minimize the number of redirects on the site, because sending the user from one URL to another takes time. Consolidate redirects as much as possible by making sure that one redirect only goes directly to the correct page, not to another redirected page.
8. Broken Links
Fix broken links and reduce 404 errors. 404 error pages take longer to load, plus they just create a lower quality user experience. Use an online link checker or WordPress link checker to help you find all of the broken URLs on your site.
Site speediness is essential for both search engine ranking and the user experience. You can tell whether your site is fast enough for users if you monitor conversions and bounce rates in conjunction with site performance. Use Google Webmaster Tools to monitor your site performance regularly.