Posts Categorized: SEO Inbound Marketing

How to Use Google Plus to Increase Your Reach

I know what you’re thinking! “I’ve just updated my Facebook business profile with some pretty great content. Then I spent some time tweeting, hashtagging, favoriting, and even retweeting. Then I created a board on Pinterest that I know my audience is just going to love. Finally, I wrote an engaging blog post on my company…

Internet Marketing is About Buying Attention

Do you want to hear something that will blow your mind? The Internet marketing industry, according to TMCNET.com, was worth nearly $31 billion dollars in 2012 and is growing every day. That’s a lot of money going in and out of people’s pockets to do just one simple thing—buy the attention of consumers. While there…

5 Ways to Use Christmas Coupons to Win Business

Ah, ‘tis the season. It’s that wonderful time of the year when people start feeling a little bit more generous and turn their attention toward others just a little bit more than usual. It’s a beautiful time of year. With all the holiday joy and abundant spirit of giving, we all have a tendency to…

How to Set Up Conversion Tracking

The main point of any type of online marketing is to get your target audience to act or, in marketing language, to get conversions. In one way or another, you want those visiting your landing page to either make a purchase, sign up for a newsletter, download an eBook, submit their contact information, or click…

Pull Marketing vs. Push Marketing

Who says you need to go to business school to learn about marketing? Not me. In fact, I’m here to offer you a quick Marketing 101 lesson that will help save you time and money, especially when it comes to knowing how to effectively allocate your marketing budget. Here goes …

Where Should I Advertise My Business?

With all of the different advertising options out there, it can be a bit confusing deciding how to wisely spend your advertising budget. Should you invest in banners, pop-ups, and/or search engine marketing? While each business is different, and each advertising option provides slightly different advantages, there are a few ways to advertise your business…

5 Reasons You Should Tell Your Brand’s Story

If you’ve watched any reality TV recently (and let’s face it, you have), you’ve probably noticed the further the show gets, the more invested you become in the contestants/characters. At first, every contestant is on an even playing field, and you may not remember who they are or what they even look like. As time…

Best Firefox Plugin for SEO

Some people like sugar cookies best, some like chocolate chip cookies, and really weird people like oatmeal raisin cookies best (seriously, what a great way to ruin a cookie, right?). Anyway, the point is that people have different preferences, and that extends to what type of Internet browser people like to use. There are Safari-users,…