Posts Categorized: SEO Inbound Marketing

OrangeSoda isn't Soda Pop It's SEO – What We Do

OrangeSoda: You have to ask them what they do Internet searches » The Utah company helps local businesses increase their online clout. The Salt Lake Tribune just made our life easier. Anyone who works at OrangeSoda is used to people being confused about what we do. However, our unique name distinguishes us from the SEO…

#1 Way People Find Local Businesses? Search Engines!

Forget all of the marketing advice you’ve heard about how you have to be on social networks! While they are important ways to build relationships online, you must not forget the basics! The number one complaint I hear from small business owners is that they feel overwhelmed by social media. They are trying to learn…

How to Avoid a Rogue SEO Company

The BIG G search engine has some advice for people who want to hire an SEO company. They won’t recommend specific companies, but tell you what to watch out for. There are a few warning signs of a disreputable SEO company: owns shadow domains puts links to their other clients on doorway pages offers to…

PR Firms: Spend your Money on SEO

I just got off a call with reporters that gave some great insights in how to get media coverage for a business. Ideally you’ll get stories both off and online. Reporters use the Internet to find and develop stories, if you’re a PR firm looking to get your clients noticed, your first focus should be…

An Approach to Getting Top Keyword Rankings

Court at Court’s School of Internet Marketing wrote about how to rank high on a particular keyword. This is one approach that can help your SEO efforts to rank on very competitive keywords. We apply many approaches based on the need of the business or client and their budgets. Rather than going after the biggest…

Business Blogging Tips Part 1

There are a million tips for blogging on various blogs across the Internet. Blogging is a great tool for SEO and to get visibility for your business. It has other benefits too – blogs can add a human face to your company. They can raise morale as employees get a chance to express their opinions…

OrangeSoda on Top Rank Blog by Lee Odden

OrangeSoda got an honorable mention on Lee Odden’s SEO blogs of the week. Odden has a great reputation and is well-respected and recognized in the SEO community. We appreciate (almost) making the list – and will try to blog more regularly!

SEO Firms vs. SEO Consultants

Top Rank Blog recently had a post about hiring an SEO firm vs. hiring a consultant. Lee Odden makes the point that when you hire an SEO firm you get a much broader range of skills than you can get from one person. He says: “my own experience is that when an online marketing client…

Getting the Most out of SEO

This post was written by Dan who is on our search engine optimization SEO team. For every 10 people writing about SEO one person might actually be doing it. Here’s some practical advice on working with your SEO to get the most out of your SEO campaign. Set expectations upfront Do you expect most of…

Google Starts Indexing Flash Web Sites

As an SEO I often cringe when clients use extensive Flash on their web sites. Many times whoever is in charge of the web site (VP level or higher often) believe using Flash will make them seem more cutting edge and savvy. However, Flash can often hamper your efforts for be found online, and if…