Posts Categorized: SEO Inbound Marketing

Time Value of SEO – TVS

“We need results now!” How often have I heard this as an SEO consultant? Probably more than I’d like to recount. If you need the results now, PPC is probably the best channel for your marketing budget. But follow me through with some of these numbers and remember that PPC is not a longterm investment.

The Importance of Quality Website Text

One of the most significant aspects of a website is the readable text. Having excellent content has two benefits: user-friendliness and an enhancement for keyword rankings. Obviously, the more description you have about your website (i.e., services, products, etc.), the more information the website visitor will have to make a decision. If your text is…

What Google Leaves in China

With the recent news that Google might be breaking off its partnership with the Chinese government we wanted to illustrate what that could mean for Google. Check out this infographic I made and I’ll share my thoughts after.

SEO Will Probably Test Your Patience

One of the most frequently asked questions I receive is, “How long will it take for my website to rank number one?” There are numerous factors that go into why a website will rank for certain keyword phrases, but the one that no one really likes to hear is time.

No Good Deed Goes Unpunished – #Sparkfun wrap up

Contests and giveaways have always been a great way to promote your product or website. With the advent of twitter, contests gained the power to flash over the internet in an instant heat wave. Recently (as of this writing recently means two hours ago) a company that I like, SparkFun Electronics, held a giveaway. They…

What is Anchor Text?

Gaining links to your website is important to earn significance on the Internet—namely establishing relevancy for your targeted keywords and receiving relevant search traffic. One of the most effective ways to build your website’s relevancy for a particular keyword is utilizing a link with anchor text.

SEO Starter’s Guide – Where to Begin?

So, you are likely reading this because you are looking to begin SEO on your site, but you’ve been reading all the information out there and you can’t seem to make sense of it. I’ve totally been there!  Don’t worry, because I’m going to give a basic, quick primer on the overarching principles of SEO…

Website Traffic vs. Website Conversion

Getting traffic to your website seems to be the number one goal for most business owners (or anyone, really). But, is that the best goal to shoot for? While receiving a lot of website traffic is great, I feel that actually focusing on website conversions is the ticket to success. Whether you are offering a…

Why SEO and Groceries are Different

Dealing often with client budgets, I have come to realize that buying Internet marketing services is nothing like buying groceries. Buying Groceries When you are buying groceries, you buy the product at the cheapest price possible. There is no differentiation between a box of Hamburger Helper from Smith’s or from Albertson’s, and you’d never go…

OrangeSoda on SEOMoz

A post OrangeSoda wrote about avoiding hiring a rogue SEO company was recently featured in a post on SEOMoz: Just Say No to Bad SEO. It has information that is helpful to anyone looking for an SEO company to help their site get indexed well and found on search engines. It’s tempting to look for…