Posts Categorized: SEO Inbound Marketing

Going Beyond Rank: Not Your Father’s SEO

It’s time to update your traditional SEO tactics! Up until now, most businesses have focused on rank as the primary way for customers to find them. However, keyword ranking alone is not enough to sustain a marketing campaign. Is Rank Dead? Well, many factors affect a site’s rank and overall online impact. More companies out…

How to Use Word-of-Mouth Marketing to Promote Your Business

Word of mouth marketing is one of the most powerful sources of marketing out there. This is because we generally trust the word of our family, friends, colleges, and even random voices on the Internet over a paid advertisement. While it may be difficult, as an advertiser, to get people to tell there friends and…

10 Tools to Coordinate Your Online Marketing Efforts

Your marketing strategy should be two-fold: bringing in new traffic and encouraging return customers. The tricky part is you need different tools to focus on new customers and loyal customers. The good news is these tools can overlap and are easy to manage with the help of online marketing experts. To start, ask yourself these…

Should You Invest in New Technology for Your Business?

No, we’re not talking about investing in the stock market. We’re talking about new marketing technology that can help your business bring in more customers and ultimately increase your bottom line. Sound like the answer is an obvious “Yes!”? Before you jump on the wagon of the latest and trendiest technology, make sure it’s the…

Everything You Need to Know About Redirects

Redirects are just one small slice of the SEO pie, but they can be a fairly important slice. It’s one small change that could do a lot for the user’s experience and your ranking. One note up front: this article will only cover 301 redirects (that, is “permanently moved”) because they’re the most commonly used….

SEO Focus: Onsite or Offsite?

Search engine optimization (SEO) is definitely a large piece of the search engine marketing pie and can take up a lot of time, energy, and money. If you’re new to the online marketing world and interested in growing your website in the organic search results of Google and Bing, you probably have spent some time…

Why Your Business Should Consider Using YouTube

What do Red Bull, PlayStation, and Apple have in common? The answer may surprise you: they are in the top five most popular consumer brands on YouTube as of October 2013. You may think of YouTube as just some website your kids use to show you funny videos, or if you’re like me, you use…