Posts Categorized: SEO Inbound Marketing

A Quick 2014 Holiday SEO Guide

I usually spend a couple hours every day reading various Internet marketing blogs. As a marketer, I want to make sure I keep up with the industry in order to offer the latest and greatest advice. Every once in a while, I come across a post that is fun, interesting, funny, or just all-around great,…

3 Reasons Why SEO Is Still Important

Late last year and carrying on into this year, the phrase “content is king” started to appear everywhere. The phrase was on blogs, think pieces, and in nearly every article written related to online marketing. Whereas in the past few years SEO was focused on keyword density and more basic factors, we’ve seen search engines…

Six Reasons to Use Schema.org Markup

Schema.org markup is simpler than it sounds. It is basically a collection of html tags that you can place on any given page of your website to help search engines understand the information on that page. It is a form of structured data markup, called microdata, that tells search engines what your page is about….

Building A New Keyword Mentality

Here’s the skinny on keywords. Keywords rock. They help you target a specific market. They help you accurately define what your business is all about. They help tell Google, and other popular search engines, how to rank your website, and where to place your ads. Keywords are a good thing. However, keyword research shouldn’t be…

6 Ways to Create Effective Coupons to Increase Sales

Wondering why so many customers fail to follow through with a purchase? In a study by PayPal and comScore, they identified the following reasons for online shoppers abandoning their carts: Consumers could give you a variety of other reasons for abandoning their shopping carts, but there is one way to address all of those reasons:…

Google Announces Algorithm Update: Panda 4.0

Google recently announced a new update to the Panda algorithm which is being deemed, Panda 4.0. Here is some useful information about algorithm updates, the Panda update and how it will affect you. What are algorithm updates? Google as well as other search engines continually update their search algorithms to improve search experience and provide…