Posts Categorized: Mobile Marketing

Effective Mobile Marketing Strategies

I recently wrote a post listing 10 statistics about why mobile marketing is the bomb. These statistics, taken from an April 2013 Hubspot survey, included mind blowing information that would win any marketer over, including: “95% of smartphone users looked up local information, and of that, 61% called and 59% visited the business,” and “50%…

Google Local Saved the Day!

Last week was one of those weeks. My husband and I spent the week working, packing, and moving into a new house while trying to keep up with social events. On Saturday, we left the piles of unpacked boxes in a rush to make it to a dear friend’s wedding. We traveled 45 miles only…

What's the Deal with Foursquare?

What is Foursquare? Foursquare is a free phone app that uses your GPS location to recommend businesses in your area, based on your check-in history and the check-in history of your friends. You can check into a business, see what others have said about places, and sometimes unlock promotions or specials.

Hello Google Wallet

Money has only seen three different major phases: coin, paper, and then plastic. Google is now at the forefront of pushing money to the fourth phase: mobile. Mobile? Yes mobile, with the help of near field communication (NFC) technology integrated in the  Nexus S 4G available on Sprint, Google’s vision aims to eliminate the traditional…

3 Ways to Make your Website Mobile-ready (Part 2)

Think about the last time you tried to do anything on the web with your phone. Chances are that your experience was less than stellar. The problem is that many companies don’t take the time to think about the mobile user and their experience. So who’s doing it right?

I Heart Mobile

Okay, so you and everyone has heard something like “this is the year that mobile takes off” for the last three  years. Last year was the biggest leap yet for mobile. Evidence of this can be seen with the expansion of Android onto every device on the planet and the ever-expanding empire of Steve Jobs….

Make your Website Mobile Ready (1/3)

3 Ways to make your website mobile-ready (Part 1) Last year, there were 1.5 billion local searches made from mobile devices. Information Week reported that there are over 61.5 million smartphones in use today. What does that mean for your business? Potentially it means lots more customers, but most local businesses have not taken advantage…