Advantages of a Contact Form on Your Website

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Use a contact form on your website. It seems like a no-brainer, but there are numerous websites that I come across that don’t utilize this simple feature—even with a contact page. Too many times I arrive at the contact page and see a list of addresses or phone numbers and maybe a couple of email addresses, but that’s it.

Taking the time to implement a simple contact form can have a significant boost in visitors actually contacting you.

Numbers Don’t Lie

I, at one time, was a culprit of not having a visitor-friendly contact form. On one of my websites, I had a contact page that just listed various email addresses in order to contact the correct individual/department. This was a small (and costly) oversight.

You see, after I implemented a contact form that included items such as name, email address, and a box for the user to type in a question, I saw my inquiries triple—and my business (revenue) more than doubled.

Since creating the contact form was the only significant change to my website (i.e., the text stayed the same on other webpages, my rankings on search engines didn’t change on the first page, I averaged the same amount of visitors each week and month, etc.), I strongly believe the contact form was the reason for increased success.

After going over my analytics and thought about why this had such a significant change, I came up with some theories:

  • Instead of copying down an email address or having to open another browser to email, the contact form allowed users to give me information right then and there.
  • Contact form fields allow for less user deliberation of what to ask for an inquiry. Name? Got that. Email address? Here it is. Best time to contact? Afternoon. Done.
  • Since contact forms are so common now, it almost throws off visitors when they don’t see it (and might be persuaded to go to another website—your competitor.

Three, Two, One, Contact!

As with all website functionality, the easier you make something for the user, the better your results (conversions) will be. Put yourself in front of their monitors. What would be the most uncomplicated process? One of the best things you can do for your contact page is put in a form—compact, clear-cut, and complete.


AJ Wilcox

Not to mention that a contact form is the best way to get information for analytics about your conversions. If you put an email address on your page, you get an email. If you put a contact form, you get conversion information, attached to a page, a keyword, and a source.

I do have to say, though, that I don’t like contact forms. I would much rather find a direct email address than fill out a form. To make sure you collect conversions from as many sources as possible, I recommend placing a contact form, email address, and a phone number. You will alienate less and convert more. Hooray!

Luis Bonilla

Thanks for the comment, A.J. I agree with what you said. Having all methods of contact (form, email, and phone) is probably best. I guess just in my own experience, the contact form was the way to go as it doubled my business (and more than tripled my inquiries).

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