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OrangeSoda Online Marketing Blog

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using tag filter: pay per click advertising

Quality Score & Account Structure

Posted By: OrangeSoda

pay per click advertising, ppc account structure, ppc structure

When I work with new clients, one of the first things I do is review their existing PPC accounts for keyword data, and if I’m really lucky I get some conversion data, too. Too often I find an account with one campaign and one ad group with hundreds or even thousands of keywords showing one…

Branding through PPC – Setting the record straight

Posted By: OrangeSoda

branding, paid search, pay per click advertising, website optimization

I’ve heard some silly things over the past year about pay per click advertising’s ability to boost a brand and it’s time to clarify some of this nonsense whilst propping up the truth about how to use PPC to build your brand.