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OrangeSoda Online Marketing Blog

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found 33 result(s)
using tag filter: paid search

Why You Should Schedule Your Paid Search Ads

Posted By: OrangeSoda

ad scheduling, Internet Marketing, Online Marketing, paid search, Pay Per Click

Here’s the deal: paid search advertising can be expensive, especially if you’re vying for attention within a competitive industry like finance, law, or HVAC services, just to name a few. While paid search advertising can be expensive, it can produce a ginormous return on investment (otherwise, who would do it?). And there are ways to…

Should I Focus More on PPC or SEO?

Posted By: OrangeSoda

paid search, Pay Per Click, Search Engine Marketing, search engine optimization, sem, Seo

When it comes to online marketing, there are just so many different ways to go. You can invest in social media marketing, content marketing, email marketing, mobile marketing, search engine optimization, paid search, and more. If you have the budget to pursue of these strategies, go for it! After all, each of these options will…

Google’s New Keyword Planner

Posted By: OrangeSoda

google, Keyword Planner, paid search, search engine optimization, Seo

If you’ve used Google to do keyword research in the past few months, you may have noticed a few changes. In an effort to increase search engine relevancy, Google has eliminated their Keyword Tool and replaced it with the Keyword Planner. Change, at first, can be difficult, but the Keyword Planner can help you both…

Pull Marketing vs. Push Marketing

Posted By: OrangeSoda

Online Marketing, paid search, Pay Per Click, Pull Marketing, Push Marketing, Seo, social media

Who says you need to go to business school to learn about marketing? Not me. In fact, I’m here to offer you a quick Marketing 101 lesson that will help save you time and money, especially when it comes to knowing how to effectively allocate your marketing budget. Here goes …

What is Internet Marketing?

Posted By: OrangeSoda

Advertising, Content Marketing, email marketing, Internet Marketing, Online Marketing, paid search, search engine optimization, Seo

So, you have a new business, you’ve recently created a website, and now you’re ready to start building your customer base. First of all, huge congratulations are in order! Starting a business and creating a website is a big deal, so high five for getting it done. Next, you’ll want to start finding ways to…