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OrangeSoda Online Marketing Blog

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using tag filter: online marketing strategy

PPC vs. SEO: Apply the mantra!

Posted By: OrangeSoda

Google analytics, internet marketing strategy, online marketing strategy, paid search, search engine optimization, Seo, web analytics

Short post from me today, and many of you will be very tired of reading about this subject. If that’s you, feel free to move on to other posts. You won’t hurt my feelings. However, there is still a large number of small business owners and marketing folks who persist in the notion that if…

Website Friction and the SMB

Posted By: OrangeSoda

friction, Internet Marketing, internet marketing strategy, landing page optimization, online marketing strategy, web analytics, web site marketing, website text

When it comes to their business website, too many small business owners still cling to the false notion of, “If you build it, they will come.” The idea is that having a web presence will get the job done. Put up the site, get the products on there, slap the logo on it and watch…

The Mayo Clinic on Facebook

Posted By: OrangeSoda

facebook, internet marketing strategy, online marketing strategy

Facebook started out as a place for college students to connect with their classmates. Now it’s open to everyone. It’s become not only a social network, but an Internet marketing strategy. It’s easy to see how a person or small business can use Facebook but I’m interested in how a larger organization can participate. Today…