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OrangeSoda Online Marketing Blog

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using tag filter: keyword selection

Is There a Difference in Rankings between Singular and Plural Keywords?

Posted By: OrangeSoda

choosing a keyword, keyword ideas, keyword rankings, keyword research, keyword selection

On occasion, I have been asked about the difference between keywords that are singular and keywords that are plural. Does it matter which one you target? Do they rank differently on search engines? Combining my experiences with keyword research with a quick experiment, I wanted to share what I have concluded. Let’s say we’re deciding…

Ideas for Selecting a Keyword

Posted By: OrangeSoda

choosing a keyword, keyword ideas, keyword selection, SEO keywords

Ideas for Selecting a Keyword Choosing a quality keyword can be a daunting task. Targeting a keyword that doesn’t have search volume, yield relevant visitor traffic, or that is too competitive for your budget are a few issues you must avoid in order to have a successful SEO campaign. So, where do you begin?