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JCPenney's Failure: Understanding What Motivates Their Customers

Posted By: OrangeSoda

branding, JCPenney, jcpenny, pivot, rebrand

When JCPenney came out with their February 2012 catalog, our marketing department spent a few hours combing through their new brand and approach. We were so impressed that we kept the catalog for a long time (though I couldn’t find it this morning). At the time, I thought their new approach was brilliant.