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orangesoda inc.

16505 W. 113th Street,

Lenexa, KS 66215

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OrangeSoda Online Marketing Blog

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using tag filter: friction

PJ's and the "Find, Buy, Return" Cycle

Posted By: OrangeSoda

design, friction, landing page, website

It’s noon on Saturday and you’re kicking back in your mismatched jammies and gnarly bedhead when you realize you need to find and mail a gift.   Thanks, internet!  What would have taken you an afternoon twenty years ago takes 2 minutes.   No need to be seen in public!  Just clickity-click-click and move on with your day.  You’re…

Website Friction and the SMB

Posted By: OrangeSoda

friction, Internet Marketing, internet marketing strategy, landing page optimization, online marketing strategy, web analytics, web site marketing, website text

When it comes to their business website, too many small business owners still cling to the false notion of, “If you build it, they will come.” The idea is that having a web presence will get the job done. Put up the site, get the products on there, slap the logo on it and watch…