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OrangeSoda Online Marketing Blog

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using tag filter: branding

5 Reasons You Should Tell Your Brand’s Story

Posted By: OrangeSoda

Brand, branding, Online Marketing, Storytelling

If you’ve watched any reality TV recently (and let’s face it, you have), you’ve probably noticed the further the show gets, the more invested you become in the contestants/characters. At first, every contestant is on an even playing field, and you may not remember who they are or what they even look like. As time…

Online Marketing Lessons from Miley Cyrus

Posted By: OrangeSoda

branding, Marketing Campaign MTV, Miley Cyrus, Online Marketing, social media, Twitter, VMA

It’s no secret; Miley Cyrus has been making news like nobody’s business over the past few weeks. From offensive MTV VMA performances to broken engagements, she’s kept us on the edge of our seats. So what? Despite your personal feelings towards the former Disney star, she has executed one of the most successful marketing campaigns…

JCPenney's Failure: Understanding What Motivates Their Customers

Posted By: OrangeSoda

branding, JCPenney, jcpenny, pivot, rebrand

When JCPenney came out with their February 2012 catalog, our marketing department spent a few hours combing through their new brand and approach. We were so impressed that we kept the catalog for a long time (though I couldn’t find it this morning). At the time, I thought their new approach was brilliant.

Four Tips to Grow Your Brand Online

Posted By: OrangeSoda

branding, Buyer Trends, customer service, Online Brand, Seo

With more than 60% of consumers going online to find the best products and services, it is important to make sure you are doing everything in your power to promote your business online. One way to accomplish this is to implement strategies from companies that are successfully marketing online. Here are some ideas that will…

Tell Your Brand's Story with Facebook Timeline

Posted By: OrangeSoda

branding, facebook, Internet Marketing, Social Media Marketing

Facebook has made Timeline mandatory for brand pages, and some businesses are still struggling to effectively use it to their advantage. Almost every day, I come across Facebook pages that are missing small but important pieces of their Facebook Timeline. Whether it’s your cover photo, company description, company milestones, or a product launch, every bit…