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OrangeSoda Online Marketing Blog

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found 162 result(s)
using category filter: Reputation Management

Top 5 Online Marketing Questions Asked by Small Business Owners

Posted By: OrangeSoda

Budget, FAQ, Online Marketing, Online Marketing Questions, small business, Strategy, Tactics

If online marketing were a restaurant, it would definitely be a buffet. After all, there are all sorts of different strategies to choose from. There’s social media marketing, paid search marketing, content marketing, email marketing, search engine marketing … get my drift? To get the right online marketing mix for your business, there are a…

The Poor Man’s Guide to Creating an Editorial Calendar

Posted By: OrangeSoda

begginner's seo, Content Marketing, Editorial Calendar, Free Tools, Seo, Webmaster Tools

In case you haven’t been paying attention, effective SEO is all about having great, current content on your site. The easiest way to up your content marketing game is to get new content posted on the regular through your blog. All you have to do is come up with tons of blog post ideas and…

3 Tips to Managing Online Feedback

Posted By: OrangeSoda

feedback, google, Local Online Marketing, negative reviews, online reviews, yelp

Public profiles are scary to business owners. Having a profile in networks like Yelp and Google+ Local (formerly Google Maps) can be a tough thing for business owners to handle. They want the exposure but are afraid of the ever-looming public review. I know a handful of small business owners who completely shy away from…

Typical Marketing Solutions for Small Businesses

Posted By: OrangeSoda

Marketing Solutions, Online Marketing, small business

Here’s the situation: you’re a small start-up business with a desire to get your company name on the map and start generating leads. There’s only one problem: you don’t quite have the marketing budget you wish you had, and you’re not sure how to get the ball rolling. Sound familiar? This situation is common for…

5 Steps to Writing Content for Your Target Audience

Posted By: OrangeSoda

Blog, Content, Content Strategy, Online Marketing

Writing content is definitely not easy. For some people, it can bring back traumatizing memories of high school or college writing course of pulling out hair and staring at a blank page. Thankfully, while it can be difficult to generate content that resonates with your readers, there are a few steps you can follow to…