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Sales Team: 1-866-817-0311

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orangesoda inc.

16505 W. 113th Street,

Lenexa, KS 66215

Contact Us: 1-866-817-0311
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5 Ways to Write Powerful Headlines for Your Web Copy

Posted By: OrangeSoda

copywriting, writing good copy, writing good headlines

As a freelance copywriter, I spend a lot of time obsessing over headlines. Don’t get me wrong, I care about writing great body copy, too, but I’ve always been of the opinion that if you don’t have a powerful headline that sucks readers in, it doesn’t matter how great the rest of your copy is,…

The Five Modes of Social Media, part 2: Sales Channel

Posted By: OrangeSoda

social media, Social Media Marketing

Social media is awesome and can do so much for your business, but with so many modes of use that it can provide, how do you prioritize and where do you start? Great questions – let’s start out with listing all 5 modes: Branding/PR Sales channel Promotions Customer interaction Reputation management This is the second…

5 Reasons Case Studies are Crucial to your Marketing Campaign

Posted By: OrangeSoda

case studies, how to use case studies

Case studies are a great way to demonstrate the value and benefits of using your product or services. Well-written case studies convince prospects they need your product or services by demonstrating how a satisfied customer used your solution to produce tangible benefits and ROI. Even though case studies are proven, time and time again, to…

7 Tips for Lowering Your Website’s Bounce Rate

Posted By: OrangeSoda

bounce rate, conversion rate optimization

If visitors are leaving as soon as they land on your website, you have a problem. It doesn’t matter how much traffic you’re getting or how many unique visitors are stopping by–a high bounce rate means your site just isn’t working, and your visitors aren’t contributing any long-term value. It also means you’re not getting conversions….

The Incredible Importance of On-site SEO

Posted By: OrangeSoda

onsite content, onsite optimizations, site keyword usage

I’d like to tell you about my experience with on-site SEO changes. We have had thousands of clients in the past to whom we have recommended keyword changes on their sites. Some implemented their changes right away, and some held off for a while. We monitored the performance of these campaigns and found a massive…