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OrangeSoda Online Marketing Blog

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found 33 result(s)
using tag filter: paid search

Six Local PPC Marketing Tips

Posted By: OrangeSoda

local marketing, local ppc marketing, paid search

Using PPC to turn a local online shopper into a customer can be daunting to a local business owner. Thankfully search engines have made competing locally much easier in the past few years. They’ve added several targeting options that help ensure only local audiences see the ads.Targeting locally can be done on a smaller budget…

Mobile Search On The Right Device

Posted By: OrangeSoda

Google AdWords, mobile ads, mobile search, paid search, WAP Ads

The internet marketing business changes very quickly and Google has been saying for quite some time that “the Internet is going mobile.” So, you may think you have to hurry to AdWords and create some WAP mobile ads to take advantage of this space right? Not necessarily.

Click-to-call Mobile Ads From Google

Posted By: OrangeSoda

adwords, click-to-call, Google AdWords, paid search

Google is constantly working on ways to improve local and mobile search. In January Google introduced a new way for local businesses to be reached specifically by mobile devices: click-to-call phone numbers right in the ad. This service is free, easy to implement, and super targeted. Since I am a pretty heavy mobile web user,…

PPC vs. SEO: Apply the mantra!

Posted By: OrangeSoda

Google analytics, internet marketing strategy, online marketing strategy, paid search, search engine optimization, Seo, web analytics

Short post from me today, and many of you will be very tired of reading about this subject. If that’s you, feel free to move on to other posts. You won’t hurt my feelings. However, there is still a large number of small business owners and marketing folks who persist in the notion that if…

Get a little more out of your PPC: 4 Simple Tests

Posted By: OrangeSoda

ad scheduling, bid management, Google AdWords, keywords, paid search, text ads

Are you new to PPC? Stuck in a rut with some very mature campaigns? If you’ve recently set up PPC campaigns, or even if you’ve been managing some campaigns for a while, here are some quick and easy tests you can run to try and squeeze some extra goodness out of your paid search campaigns