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OrangeSoda Online Marketing Blog

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found 33 result(s)
using tag filter: paid search

PPC 101: Pay Per Click for Newbies

Posted By: OrangeSoda

Online Marketing, paid search, Pay Per Click

So, you’re finally thinking about including some paid search ads in your online marketing strategy? Awesome. As a newbie, you may be wondering where you even start, or what to ask when talking to professionals at an online marketing company like OrangeSoda. Of course the PPC strategists will know exactly how to guide your campaign,…

PPC Lessons in the NYC Subway

Posted By: OrangeSoda

internet marketing strategy, paid search, website optimization

I recently took a trip to New York City. The monotonous color scheme of the city in the Winter made it easy to pass by shops and pay no attention to what they actually were. Naturally, the trip offered some exceptional metaphors of online advertising basics.

Tracking into oblivion

Posted By: OrangeSoda

paid search, Seo, web analytics

Tracking PPC data has been on my mind so much lately that I can hardly think about anything else. I know you have likely read many blog posts about tracking data and how important it is. The reason there are so many people writing about it is because companies aren’t doing it! Not tracking your…

Optimizing for the Holidays Workshop Nov 10

Posted By: OrangeSoda

holiday, paid search, workshop

With the holiday season just around the corner, we put together this free workshop to help teach local entrepreneurs how to efficiently manage their pay-per-click ads for the holidays.  So put down the holiday fruitcake and come fill up on marketing knowledge for your business.  (We promise it will taste better.)  Here are the details:…

Facebook Pay-Per-Click

Posted By: OrangeSoda

ads, facebook, paid search

I have been a Facebook user for a few years, along with over 300 million other people. From a marketer’s point of view I really like the idea of such a captive audience. Currently, PPC on Facebook is not scalable but they are working pretty quickly to make it that way for professionals or agencies….