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OrangeSoda Online Marketing Blog

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found 33 result(s)
using tag filter: paid search

4 Steps to Prepare for Your PPC Account

Posted By: OrangeSoda

Account Setup, Online Marketing, paid search, Pay Per Click, PPC tips

Running a pay-per-click (PPC) campaign is one of the most effective ways to attract targeted consumers to your website. However, PPC is not an easy game to play, and the rules of PPC should be taken seriously. Getting the most out of your PPC budget requires a lot of knowledge, research, and constant monitoring. Before…

Spice up your Google PPC Ad with Google Extensions

Posted By: OrangeSoda

google, Google Extensions, google news, Online Advertising, paid search, Pay Per Click

Writing ad copy that attracts the right customers can be a challenge. Consumers are looking for quick answers and the advertiser with the clearest path to an answer often wins the click. Writing copy that gets clicks involves lots of trial and error, but the good news is that Google offers a way to make…

How to Measure the Success of a PPC Campaign

Posted By: OrangeSoda

Measure Success, Online Advertising, online traffic, paid search, Pay Per Click, target traffic

If you are involved in any service- or product-based industry, you’ve probably been exposed to some type of PPC (pay per click) advertising. PPC advertising is a great way to get targeted online traffic, but how do you know if those clicks are turning into business? Here are a few steps to follow to measure…

Understanding Keyword Match Types

Posted By: OrangeSoda

Google analytics, Keyword, Match Types, paid search, PPC Campaigns

Learning how to conduct effective keyword research is super helpful in guiding your SEO and PPC campaigns, but there is a bit of a learning curve. Keyword tools present a lot of unfamiliar terms, and the variations of each term are often slight. One area that can be a bit confusing to digest is the…

How do Search Engines Make Money, Anyway?

Posted By: OrangeSoda

google, google news, Online Marketing, paid search, search engines

In an economy where we are used to paying for goods and services, it seems a bit confusing that a free service like a search engine actually makes money. While most online marketers with an online advertising budget know the answer to that question, a recent survey by Harris Interactive indicates that a large amount…