Everyone loves to save money, whether it’s on shoes, golf clubs, or in-home services. As of 2013, 92% of consumers use coupons. For some people, there’s a rush that comes with saving on something, especially when you know the value of the service or good is much higher than what you paid. For others, the “rush” is more like complete satisfaction with knowing you can save that money for something else.
If you’re a business owner, it’s time to ask yourself, “Am I offering my clients regular deals and savings on products?” If your answer is no, then you need Social Coupons.
If your answer is yes, then ask yourself, “Are my coupons available on social media and can I track my results?”
Customers are searching for mobile coupons every day and might just be looking for ways to save money on your services before they try your business out. Offering Social Coupons could be the way to go if you want to collect information about your potential clients and track metrics.
Social Coupons offer benefits for business owners and patrons. Patrons are incentivized to use your services for the first time (or 10th time) and the business owner can collect information, track ROI, encourage engagement, and achieve many other online marketing goals.
Social Coupons vs. Regular Coupons
When you think of coupon, you might think of Valpak that comes in the mail every now and then. You flip through it and maybe save one or two coupons. You might forget to use these the next time you go to use the services or visit the restaurant. It’s no big deal.
But now, with so many people on social networks and using their phones as they look for services, there are new ways to offer coupons for your products and services that appeal to these mobile and digital users. Social Coupons at OrangeSoda allow you to create a branded coupon, host the coupon on your Facebook Page, website, or other platform, and drive traffic to the coupon. There are also options for collecting user information, like emails, zip codes, and customer names. You can even collect service requests. These coupons have power that no paper or homemade flyer has—they track results.
Social Coupons allow you to receive reports at the end of the promotion with metrics, such as traffic, engagement, shares, form fills, and more so you can determine the true value of your coupon marketing efforts. 68% of people surveyed by Forrester for coupon giant RetailMeNot said they strongly believe that online coupons have a positive impact on a retailer’s brand. And if consumers believe this, shouldn’t you be doing it?
Social Coupons are a powerful tool in your online marketing arsenal. Here are just 3 reasons why you should be using them:
Social Coupons Generate Leads
Social Coupons are just one way you can generate leads for your business. Social Coupons allow you to require an action from the user before he/she receives the coupon offer. So, instead of the user seeing your coupon and using it, they have to enter their email or submit another request in order to use the offer. This process generates leads and allows you market to this clientele in the future. If users opt-in for emails, you can use the addresses you collected during the promotion to start an email drip marketing campaign or send out future coupons through this platform.
Social Coupons Keep Customers Thinking about Your Business
In the same study from Forrester last year, they concluded that, contrary to popular belief, coupons do not dilute brand perceptions. Instead, they strengthen loyalty. This is great news for businesses everywhere, no matter the industry. One of the best ways you can invest in long-term marketing goals is to get you customers thinking of you as an authority or go-to solution for whatever products or services you provide.
To build this loyalty, you need to get your brand in the face of your customers and get them thinking about you. Geo-targeted coupons on social media can help you do this and that’s one of the reasons why they are so powerful. Digital coupons can drive customers to find new brands and entice some to switch brands.
Social Coupons Expand Your Reach
What’s the first thing you do when you get a good deal on something? Spread the word to your friends, neighbors, and family members! Social media is the new word-of-mouth marketing and the way people “spread the word” is by Sharing, Liking, Commenting, or taking another action to share success with friends. This is one of the reasons why Social Coupons are so useful—they allow people to easily share your coupon or promotion with peers and, as a result, expand your reach. Essentially, you are getting more eyes and more entrants without spending a penny when people are willing to share their good fortune.
Social Coupons are a great way to “dip your toes” into the huge body of water that is local online marketing. Having a social media presence is essential to your online success, and now Social Coupons create a way for you to easily engage with your clientele, collect information about potential customers, and generate leads, all from one promotion. There are more reasons than these to use Coupons; contact us for more information.